Setup a Franchise

Would you like to own your own wine shop?
Why not open an On The Grapevine franchise?

10 Steps to Owning Your Own Wine Shop

1. If you would like to find out more about opening your own wine shop please contact Gabriel Cooney on 01 2353054 or else by e-mail at sales@onthegrapevine.ie and we will get an application form out to you
2. Send a completed Application Form to:
   Gabriel Cooney, On The Grapevine, 21, St. Patrick’s Road, Dalkey, Co. Dublin
3. We will then meet to discuss the proposal in further detail
4. You will need to discuss the proposal with your family, solicitor and accountant
5. We then sign a confidentiality agreement and you come and work with us for a day or two to see if we like each other!
6. Agree the terms and conditions of the Franchise Agreement and payment of the Franchise Fee
7. Sign the Franchise Agreement
8. Training
9. Finding and fitting out the premises
10. Opening Day!

Why Franchise?

Success Rate – franchises have a much higher success rate than non-franchised new businesses.

Expertise - you can own your own wine shop within months and hit the ground running by having our expertise behind you – we will help set you up in all aspects of your business

Proven wines – you will have access to some of the best wines in the world at all price ranges and from all over the world

Use of an established name – On the Grapevine has been up and running successfully since 1999 and was one of the original wine shops (selling wine only) and has been at the forefront of quality wine retailing ever since.

Once up and running, you will have ongoing help and support from the On The Grapevine team.

The On The Grapevine Concept -

'The key to the success of On The Grapevine is quality...'

Quality Wine – Most of our best selling wines are sourced directly from producers in France, Italy, Spain and elsewhere. These producers range from small, family-run affairs such as Mas de Martin in the Languedoc to world-famous names such as Domaine Huet in Vouvray or Poliziano in Tuscany. The key characteristic that they all have is a passion for quality and are leaders in their respective areas.

Other wines we stock are from a bank of around 30 Irish suppliers, mainly the smaller importers. All wines are tasted by the On The Grapevine team before being stocked.

Quality Service – We pride ourselves on the quality of our people, who are key to ensuring a good experience for the customer. Knowledge, training and personality are the things that draw customers come back to our shops again and again, safe in the knowledge that they will leave with a good bottle of wine.

Quality Environment – We want to have a smart, sophisticated environment for our customers, but also one which is casual and relaxed. Presentation of a retail environment is a key part of the customer’s interaction with our business and we pay a lot of attention to getting the details right, from presentation, lighting, mood, music, layout etc. It is all geared towards making it easy and enjoyable for the customer.

Requirements

We prefer to work with people who meet the following requirements

• An passion for wine
• Commitment and dedication
• Personality and the ability to deal with customers in a retail environment
• Integrity and honesty
• An ability to manage all aspects of a business
• A location in mind for the shop
• Financial resources to get the shop up and running

Training and Support

Training and support are ongoing from the time you join the team through opening your shop and afterwards on an ongoing basis

We will train you in aspects of your business

• Wine – you don’t need to be an expert, but you do need to be willing to learn and we will teach you enough to get you started and thereafter you can take other courses etc. if you wish
• Running a wine shop – we will show you how to run a shop on a day-to-day basis, managing stock levels, keeping accounts etc.
• Advertising and Support – we will advise you on how best to tackle your local market to get the most from your business

Training starts from when you join your team and, while there is intensive training at the beginning, training and support are ongoing all the time.